Using Snapchat as a marketing tool has grown in importance over the past year. The app makes it easy for people to use with its built in typing, color tools, and photo/video options. Here are ways to improve exposure in your niche market as a local business:
Get behind the scenes. Consumers love to be a part of the action. Whether you are a local bakery that is about to roll out fresh dough or a boutique that is brainstorming new designs, snapchat a video and put it up on your story.
Empower your influencers. The internet is full of bloggers and Instagrammers who already have a wide following. If they like you, reach out to them to come in for a Snapchat video session. Your viewers will love it, and you might get more people through the door!
Take some risks and experiment with what works. The beauty of Snapchat is its ephemeral presence: the videos and pictures stay for a day and then they are gone. Measure how you are doing with views and screenshots and improve as you snap.
Use your Snapchat QR code. This will be your way of getting more people into your Snapchat game. Post it all over your social media for people to instantly follow you by scanning the code on their Snapchat to add you as a friend.
Advertise with a filter. Recently, Snapchat has opened filter submissions for businesses and even occasions like weddings. The price depends on timing, area, and coverage of your filter but can range from $5 to thousands. If this is too pricy, the best and free way is to include things in your story! Coupons and promotions can be hidden away within your photo and you could even tweet or Facebook customers to check them out and screenshot them. You’ll even see how many people screenshot and how many people it brings into the door. See if it works for you!
Snapchat is one of the newest mediums and it is quickly becoming one of the major players, make sure to get started on it and become a leader within your industry! It won’t be a snap but invest time into it and it will reap fruits for your business!
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