Did you know no filter is actually the most popular filter on Instagram? With the many brands, companies, celebrities, and more, small businesses have found ways to provide snapshots of their products and day-to-day workings. Here are some things you should consider when you post that next #selfie:
- Connect Instagram to other social media. Spread the love to all outlets and in return you will pick up more followers.
- #Hashtag. Hashtag appropriately to get your pictures sorted into multiple feeds and spread you brand.
- Engage with your followers. People love it when you comment on pictures in which they’ve mentioned your business. Businesses also can ask their followers if they can use their followers; pictures on their own post, which is a great idea. Just make sure to gain permission before using the pictures.
- Make more of what followers like. See what people are liking and try to post more content along those lines. But, don’t forget to experiment. You never know what out-of-the-box things draw people in!
- This isn’t professional photography. Although some places have a studio, Instagram was made for the casual smart phone aficionado. Some followers like the iPhone/Android camera aesthetic, or frankly don’t care as they mindlessly scroll past. It’s all about the behind-the-scenes thrill viewers like.
- Location, location, location. We would say ALWAYS add you business’ location to the posts, people can see a collage of what others are posting at your business’ location, making it a customer created feed of pictures and videos of your business. They can even consider how close they are to you and make a spontaneous trip.
- Promote. Instagram has becomes a huge platform for promotions and contests. Post content once in a while to generate more likes and followers.
Gaining followers is going to be slow in the beginning, but once you build your brands and experiment with what works, you’ll see how effective Instagram will be for your business.
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