You’re probably saying, “ANOTHER Google app thing I have to keep track of?” Not necessarily. The roll out of Google My Business has streamlined Google Search, Google Plus, and Google Maps so that it is conveniently on the same dashboard. And with Google My Business, you are able to perform local SEO and promote your business through AdWords. Here is a brief beginner’s guide to Google My business:
- Verify your business if you have not already. This process will take 1-2 weeks and you will get a post card through snail mail, so go ahead and knock that out.
- Fill out your business information. Make sure you SEO your description with long-tail keywords and check and re-check your business hours. Remember, these will appear on Google Maps and when someone hits navigate, you don’t want Google to alert them that your business is closed when it is actually open for 2 more hours!
- Create a Google + page for your business. Start posting content and pictures of value. Highlight the atmosphere your business has and post pictures of your offerings, people, and promotions.
- Analyze with Google Analytics. You are now able to get in depth analysis of your business’ online performance. Get in touch with who is engaging with your brand and what content they like and don’t like.
Google is a major player in local customers finding your business, make sure you are utilizing Google My Business. If you are not, right now would be the best time to start!
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