Social Media: Show and Tell, You 24/7

The primary reason we use social media is to showcase our own identities. –  The Zen of Social Media Marketing

From a social media perspective, interactivity is everything. – That is the reason businesses have social media; to interact with their clientele on a personal and professional level. But they also use it to claim an identity. If you post a Facebook status, it is not because you want to connect with people, but it is because you want to show yourself. We want likes and comments, but more importantly, we want attention. There is nothing wrong with wanting attention for something that you’re passionate about. That is how we build communities and market items in which we believe.

That is how we at Ark Content utilize social media for our clients, We give or build off of a specific identity that will speak to their target audiences. We create posts that are not narcissistic, but are centered around our clients’ interests and values, in order to intimate our clients’ consumers with those companies. Yes, of course, we do want to build a connection with their consumers but initially, we want to enhance our clients’ consumers’ understanding of these companies. Through social media we are informing our clients’ consumers about the intimate details of each company we manage, beyond the point of a simple website, in a creative and artistic way.

Taylor Simon

Interactive Social Media Director